The Principal Partners of P5 Group

Denis Du Bois

Partner in charge of marketing communications services

While managing marketing for tech startups, turnarounds and public companies, Denis Du Bois found a common need: accelerating the sales process through communication. He co-founded P5 Group in 1998 to help clients move the right prospects through the pipeline.

Denis gets technology across to business audiences in a way that is honest and clear. He makes marketing messages crisp and value propositions compelling. His passion for innovation shows at every step of the process. The result is marketing that works, lasts, and sells.

In his 25-plus years in marketing, Denis has produced hundreds of business-to-business marketing campaigns and sales tools. He has created presentations that persuade, white papers that convince, and rich media that brings products to life.

Denis has authored over 400 clean-tech articles for a variety of publications, including Puget Sound Business Journal, Sustainable Industries Journal, GreenBiz, Renewable Energy World, Home Power, Energy Priorities and ClimateBiz. He is a Mentor for competitors in the Ignite Clean Energy business plan competition. CNET called Denis "an expert on marketing for sustainable energy."

In the Pacific Northwest, Denis is an active member of the tech community. He is Chair of the MIT Enterprise Forum, a 3,700-member non-profit that encourages global technology entrepreneurship. He is also a long-time WTIA member. As a green outreach to other businesses, Denis manages an online business publication about sustainable energy.

Denis holds a Bachelor of Science Degree in Business Administration from Arizona State University, a Certificate of International Management also from ASU, and pursued his MBA at Lindenwood University. His continuing education includes advanced workshops at Seattle's School of Visual Concepts, the Dale Carnegie Sales Advantage and Leadership courses, and numerous other professional development seminars in sales, marketing, management and technology.

Corporate Experience

The following is a partial list of Denis's key achievements in the corporate world, prior to co-founding P5 Group.

Employer	Denis's Key Achievements
	As head of marketing, focused the company on its future beyond the current product release; guided the executive team to a new vision and direction for the company; created a forward-looking business plan — all of which resulted in a successful acquisition. (Nobeltec automates on-board controls by connecting nautical instrumentation with digital maps and GPS guidance systems. Nobeltec was acquired in 1998; it is now a wholly owned subsidiary of Jeppesen Sanderson, Inc., which is part of The Boeing Company.)
	Headed all marketing functions, including product management, QA, customer service, and tech support staffs. Executed a successful B2B product launch, including developing the positioning, messaging, field sales support, collateral, direct, web site, and exhibit. Traveled with and trained channel sales reps selling technology to doctors. (VisionLink invented a form of e-commerce that feeds prescription data directly to computer-controlled machinery for precision-manufactured healthcare products.)
	Marketing communications department head. Launched a leading-edge telephony product, and re-branded the company in preparation for IPO. Ran successful sales kick-off events, significantly increased the success of trade shows, achieved widespread press coverage, created sales tools for use in multiple countries. (AVT was the first to develop unified communications. AVT is now AVST and Captaris.)
	Managed marketing through a series of acquisitions, in company's top marketing role. Changed the way SCS approached market segmentation and product/service innovation. (SCS/Compute, a financial software company, was acquired by Thompson Publishing and Creative Solutions.)
	Began his career in business computer systems sales, then made the switch from sales to marketing. Sought out new software and hardware products, evaluating them for distribution. Consulted with sales channel to help them sell MicroAge-distributed products. Managing Editor of the company's Technical Journal. (MicroAge is an IT technology solution provider.)

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