The Principal Partners of P5 Group

Denis Du Bois


Partner in charge of marketing communications services

While managing marketing for a variety of companies, Denis Du Bois found a universal need: accelerating the sales process through better communications. He co-founded P5 Group in 1998 to help clients move the right prospects through the pipeline faster.

Denis gets complex ideas across to business audiences in a way that is clear and direct. He makes marketing messages crisp and value propositions compelling. His passion for innovation shows at every step of the process. The result is marketing that works, lasts, and sells.

In his 30 years in marketing, Denis has produced hundreds of business-to-business marketing campaigns and sales tools. He has created presentations that persuade, white papers that convince, and interactive media that brings products to life. CNET called Denis "an expert on marketing for sustainable energy."

Denis has authored over 500 cleantech articles for a variety of publications, including Puget Sound Business Journal, Sustainable Industries Journal, GreenBiz, Renewable Energy World, Home Power, Energy Priorities and ClimateBiz. He has been interviewed by other news outlets, including FORTUNE and MSNBC.

As an outreach to other businesses, Denis hosts a radio program on green building that is distributed by NPR, and publishes a business magazine about sustainable energy. He is an active member of the national cleantech community, Chair Emeritus of the MIT Enterprise Forum, and a mentor to startups in the Cleantech Open incubator.

Denis holds a Bachelor of Science Degree in Business Administration from Arizona State University, a Certificate of International Management also from ASU, and pursued an MBA at Lindenwood University.

Where's Denis?

He is facilitating an Energy Efficiency Roundtable at the Washington Future Energy Conference in November. He'll be blogging from the Greenbuild 2014 Conference and Expo in October.

Corporate Experience

The following is a partial list of Denis's key achievements in the corporate world, from 1983 until co-founding P5 Group in 1998. (In addition to these salaried roles, he has served as Interim Vice President of Marketing on retainer for client companies.)


Denis's Key Achievements

As head of marketing, guided the executive team to a new vision and direction for the company & created a forward-looking business plan -- all of which resulted in a successful acquisition. (Nobeltec connects on-board controls, sensors & instrumentation with maps & GPS. Nobeltec was acquired in 1998; it is now a wholly owned subsidiary of Jeppesen Sanderson, Inc., which is part of The Boeing Company.)

"Denis has been a key contributor to our company, managing the success and profitability of our most critical markets, identifying new market strategies, and playing a key role in Nobeltec's venture-financing initiative. At a personal level I have been most impressed with the degree of professionalism, competence and positive attitude Denis brought to a challenging job. I think each of us has been motivated by his example of what a first-class marketing person should be, and our team is the better for it." --Jay Phillips, President, Nobeltec

Headed all marketing functions, including product management & customer service. Managed a successful B2B product launch, including developing the positioning, messaging, sales support, collateral, direct, web site, and exhibit. Traveled with and trained channel sales reps. (VisionLink devised a form of e-commerce that used machine-to-machine/M2M communications in precision manufacturing.)
Marketing communications department head. Launched a leading-edge unified-communications product, and rebranded the company in preparation for its IPO. Earned widespread press coverage, created sales tools for use in multiple countries, significantly increased the cost-effectiveness of trade shows, organized multi-day sales kick-off events. (AVT developed UC, interactive voice response and related technologies. AVT is now two companies: AVST and Captaris.)
Managed marketing in company's top marketing role, as SCS acquired a series of smaller tech companies. Changed the way SCS approached market segmentation and product/service innovation. (SCS was acquired by Thompson Reuters.)
Began his career in 1983 in business computer systems sales, then made the switch from sales to marketing. Sought out new software and hardware products, evaluating them for distribution. Consulted with sales channel to help them sell new technology products. Managing Editor of the company's Technical Journal. (MicroAge is an IT technology solution provider.)

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