P5 Group Focus Area
Suddenly, energy is among the top issues for businesses, investors, and policymakers. Are you capturing all of the potential? We offer assistance with every phase of marketing, from product strategy to sales launch to revenue growth. We want to help you secure your leadership position.
Why P5 Group?
Because of our desire to see clean energy technologies make a difference. Because of our experience in marketing complex B2B products. Because we know your industry like no newcomer could. (P5's Denis Du Bois has published hundreds of cleantech articles for a variety of national media outlets.)
The $1 trillion clean energy industry is in the limelight -- is your company getting its share of success? Contact P5 Group.
...P5 Group has served many energy industry clients, both large and small, nationwide. Here are some sample P5 Group marketing projects:
- Created branding, including logo and sales materials, for McKinstry's launch of its Essention facility management offering. 2001
- Served as interim VP of Marketing for Optimum Energy, an HVAC efficiency solution provider. P5 created a marketing plan and collateral plan, directed a branding shift, managed lead-nurturing, and guided PR agency selection, all in six months. 2007
- Authored premium content (white papers and case studies) for clients including Johnson Controls (building efficiency), Powerit Solutions (demand response), Gridlogix (building automation), and EnerPath (utility efficiency programs). 2006-2009
- Crafted marketing messages and a national communications plan for the National Energy Technology Laboratory’s launch of its smart grid initiative. 2006
- Authored an Accenture white paper and a sales presentation for AT&T's wireless data networking launch to utilities. 2004
- Consulted on the DistribuTech launch for a large corporation's entry into the energy sector. 2008
- Consulted on web strategy for a large utility, and another utility's spin-off software company, both in 2000.
How Can We Help You Succeed?
In your strategic planning stage, we provide product roadmapping, market validation, business cases, requirements -- whatever you need to deliver the right products at the right time. [more]
For your product launch or IP license offering, we help you communicate the value of your innovations with clear messaging, positioning, premium content and many other services. [more]
Post-launch, call on us for objective win-loss analyses, sales support, and other services to keep revenue growing.
Whether you use us on a project basis, or in interim management roles, you can leverage the height of our enthusiasm for cleantech and our depth of experience in marketing to help you achieve your goals.