Content marketing can be very cost effective for B2B technology marketers, but sometimes things go wrong. So, what’s crashing your marketing program, and how can you fix it? That’s the subject of this season of “Debug Marketing” — Each show in this season takes on […]
One of my favorite copywriting instructors turned me on to this book in 2001. I enjoyed reading it even more the third time, for reasons I will explain.
Content marketing to the B2B customer base must drive measurable customer value (equity) and leverage marketing assets. Here’s the quick-read guide to applying these essential criteria.
Marketing plays an important role in customer retention – creating loyal, repeat customers, the best kind for almost any business. Sales and marketing have done the hard work of winning the customer. Now, if we do a good job of retaining that customer we can […]
Webinars can generate leads and drive customers through the pipeline – only if your audience clicks through and registers. Here are 5 hot tips for writing webinar headlines that get clicked.
Lynne Truss turns punctuation into entertainment. She delivers grammar rules wrapped in fun examples and witty commentary.
If you Google a language question like “all-round or all-around” you’ll find The Grammarist near the top of your search results.
Today will be busy. So will tomorrow and every day. Writing is hard enough without continually explaining to coworkers that you have to push back the deadline again.