Marketing plays an important role in customer retention – creating loyal, repeat customers, the best kind for almost any business. Sales and marketing have done the hard work of winning the customer. Now, if we do a good job of retaining that customer we can […]
Webinars can generate leads and drive customers through the pipeline – only if your audience clicks through and registers. Here are 5 hot tips for writing webinar headlines that get clicked.
Lynne Truss turns punctuation into entertainment. She delivers grammar rules wrapped in fun examples and witty commentary.
One of my favorite copywriting instructors turned me on to this book in 2001. I enjoyed reading it even more the third time, for reasons I will explain.
If you Google a language question like “all-round or all-around” you’ll find The Grammarist near the top of your search results.
Today will be busy. So will tomorrow and every day. Writing is hard enough without continually explaining to coworkers that you have to push back the deadline again.
Marketing content and sales tools are about motivating audiences to change. As a writer you affect big changes like making buying decisions, and small changes like setting aside objections. Here’s a book recommendation to help you move your prospects closer to becoming your customers.
It’s been on my radar to cut clichés from my lingo. So here goes nothing.