Writing When You’re Busy How to find time to write great marketing content and still do the rest of your job

Photo: Flickr/Donnie Ray Jones CCBY

Today will be busy. So will tomorrow and every day. Writing is hard enough without continually explaining to coworkers that you have to push back the deadline again. Continue reading

Tell Stories that Transform Audiences Does your content tell, sell, or resonate with your audience?

Review Resonate

Marketing content and sales tools are about motivating audiences to change. As a writer you affect big changes like making buying decisions, and small changes like setting aside objections. Here’s a book recommendation to help you move your prospects closer to becoming your customers. Continue reading

One Ounce of Cliché Prevention Worth a Pound of Cure Note to self: Replace worn-out phrases

Elephant in the Room Metaphor photo at P5 Group

It’s been on my radar to cut clichés from my lingo. So here goes nothing. Continue reading

Flashes of Insight for In-house Marketing Writers

You have a marketing job to do, and writing is only a part of it. But it’s an important part. This blog is here to help. Continue reading