Sales success or failure comes down to whether you get your messages across to business decision makers at the right times. That’s why on-target content is so vital to revenue for business-to-business technology companies. CTR doesn’t matter if it’s not helping YOY results.
Clearly communicate the value of your innovation
Marketing messages make customer buying journeys go smoothly. We’ve traveled with enterprise software sales reps, met with business decision makers and interviewed behavioral economists to discover our methods. The compelling messages you and we craft together will express the business value of your technology in ways that resonate with your audience.
Strategic writing sets your messaging standard
Your IT and LOB buyers need to trust you before you can get the deal. To develop that trust they rely on cornerstone sales enablement tools like clear web pages, customer case studies, informative video storyboards and scripts and salient ebooks. We coined the term strategic writing to describe the skill that drives home your core message in your most important content. Strategic writing sets the stage for all other marketing communications. Let’s take yours to the next level together.
B2B technology content marketing
We’ve been creating effective premium content for 30 years. We specialize in content that moves B2B prospects through the technology buying process. Do you need to get blog posts from your technologists, or success stories from your best customers? We use journalistic interviewing skills to capture and convey those ideas. Want to develop a cadence of LinkedIn writing, podcasts or article placements? Apply our experience at any stage, from strategy to planning to execution.
The cost of inexperience
A large uncontrolled cost of marketing is your time spent with general-purpose agencies from outside your sector of the B2B tech industry. The cost is hidden in long backgrounding meetings, missed deadlines, and rewrites you do in your spare time. Cornerstone collateral is essential. Your team doesn’t have bandwidth to babysit generic agencies. You don’t have time to manage temps. The ripple effect postpones sales and revenues.
Now you can change that.
P5 Group — the marketing firm who knows your business
Through our careers in B2B technology, we’ve learned how to uncover and communicate the value of innovation. Your technology is complex, and we get it. Your vertical is unique, and we know them. You have great ideas, and we collaborate with you. The result is content that hits the mark with precision — content that helps you succeed.
Contact us for a complimentary call.