Positioning and Messaging bundled services for technology-centric companies

A sluggish or stop-and-go sales pipeline costs you money and time. Revenue is postponed while costs are not. Your competitors have time to catch up and surpass you in the market. The root causes are frequently impossible positioning and scattered marketing messages.

Our proven process will, in 5 steps, prepare you to clearly communicate the value of your innovations. Succeed in your target markets with strong positioning and benefit-driven messaging ready to deploy into sales tools, marketing campaigns and product branding.

We offer fixed-rate packages to fit any marketing budget and deliver the results you need. Bundled services include in-depth workshops, research, customer interviews, foundation copy, presentations of findings and documentation of the rationale behind them.

This process is conducted entirely by P5 Group founders, based on a combination of best practices and proprietary techniques developed through decades of B2B software sales and marketing experience.

Increase your profitability, competitive strength and company value. Contact P5 Group to get the process started.

Kurt Bauschardt/Flickr CC BY-SA 2.0

5 Positioning Steps

  1. Articulate
  2. Navigate
  3. Formulate
  4. Validate
  5. Relate