B2B software case studies help your buyers decide. They are an important tool for communicating your value in times of uncertainty because…
Social proof sells
In situations of dynamic complexity, people make decisions by looking to what others have done.
The more similar the customer is to your prospect, the more effective the case study will be. Large enterprises trust the experiences of other large enterprises, insurance companies relate to the decisions of other insurance companies, and so on.
Stories are subconsciously powerful
Customer case studies leverage another powerful psychological device: Storytelling reaches past the executive brain and talks to the primal brain.
A buyer reading a well written story about another company will internally react much like they had that experience themselves.
The P5 Group approach
We’ll advise you on selecting customers and grooming them for case studies. We’re experts at interviewing customers to elicit the real value they experience from using your software. We provide advice to you about your marketing messages and how well they align with the benefits your customers describe. And of course we apply our decades of writing experience to create stories that persuade prospects.
Have you been meaning to expand and update your library of customer success stories? There’s no easier way to get started. Ask us today. Call or email.