Your success in the marketplace depends on how you integrate the five P’s of marketing: product, price, placement, promotion, and the people who make up your market, channel and organization. These are the engines of B2B technology revenue. They span product management and marketing communications. They work in unison to propel your company ahead of others. The people at P5 Group bring a real-world understanding of product management and technology marketing for companies with complex sales, long buying cycles, high prices or multiple decision makers.
Experienced marketing leaders deliver positioning, messaging and communications strategy tailored for the complex sale of B2B technology. You will clearly communicate the value of your innovation at every step of your sales process. Go-to-market, thought leadership, lead generation, content marketing. Training and coaching for in-house writers and bloggers.
Pivotal PM training by qualified professionals will help your team build the skills needed to be effective in product planning, pricing, channel strategies, launches — and deliver the right products on time. Our Agile Product Management workshop teaches Product Owners how to step up their contribution and be stronger partners with the PM team.
Product Management and Marketing for enterprise software and hardware.
Product Management and Marketing for SaaS and technology-based business services.
Marketing for energy efficiency and renewable energy technologies.
Marketing technologies for Call Centers and top Customer Service Experiences.
Marketing for Unified Communications technology.
Blog planning and editing programs make business blogging easy, while accomplishing the business objectives of your blog, with coaching and editing by a seasoned blogger and journalist.
Everyone’s Writing Workshops teach in-house marketing writers how to use effective writing processes and techniques to create consistently great copy on time without stress.
Everyone’s Writing Blog highlights some of the techniques from the workshops, along with helpful tips and resources for in-house marketing writers.
P5 Group celebrates 20 years of helping great companies succeed. Thank you AT&T, Avaya, Johnson Controls, McKinstry, Microsoft, Powerit and our many other clients.