Technology Product
Management and Marketing

Marketing to the Power of 5

The people at P5 Group bring a real-world understanding of product management and technology marketing for companies with complex sales, long buying cycles, premium prices or agile methodologies. Your success in the marketplace depends on how you integrate the five P’s of marketing: product, price, placement, promotion, and people. These are the engines of B2B technology revenue. They span product management and marketing communications. We get them to work in unison to propel your company ahead of others.

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Product Marketing

Experienced marketing leaders deliver positioning, messaging and communications strategy tailored for the complex sale of B2B technology. You will clearly communicate the value of your innovation at every step of your sales process.

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Product Management

Training by qualified professionals will teach your team to be effective in product planning, pricing, channel strategies, launches — and deliver the right products on time. Our Agile Product Management workshop teaches Product Owners how to be stronger contributors and partners with the PM team.

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pentaDiagram

Technology Sectors

Product Management and Marketing for enterprise software and hardware, SaaS and technology-based business services.

Marketing for energy efficiency and renewable energy technologies.

Marketing for technologies for Call Centers and Customer Service Experiences.

deadlineWriting Workshops

Advice for Writers and Bloggers

Blog planning and editing programs make business blogging easy, while accomplishing the business objectives of your blog, with coaching and editing by a seasoned blogger and journalist.

Everyone’s Writing Workshops teach in-house marketing writers how to use effective writing processes and techniques to create consistently great copy on time without stress.

Everyone’s Writing Blog highlights some of the techniques from the workshops, along with helpful tips and resources for in-house marketing writers.

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thanksyouServing the tech industry since 1998

P5 Group celebrates 20 years of helping great companies succeed. Thank you AT&T, Avaya, Johnson Controls, McKinstry, Microsoft, Powerit and our many other clients.