Partner – marketing communications
While managing marketing for financial software and enterprise communications companies with complex sales, Denis Du Bois saw a universal need: accelerating the sales process through better communications.
He co-founded P5 Group in 1998 to fill that need for B2B software companies.
From marketing strategies to messaging and content, Denis helps clients move the right prospects through the pipeline faster. He creates crisp marketing messages and compelling value propositions. His writing gets complex ideas across to business audiences in a way that is clear and persuasive.
The result is marketing that clearly communicates the value of your innovations.
In his 30 years in marketing, Denis has produced hundreds of business-to-business marketing campaigns and sales tools. He has created presentations that persuade, white papers that convince, and video that brings products to life.
“We were impressed with Denis’s ability to quickly assimilate our business model and value proposition.” — VP
Denis holds a Bachelor of Science Degree from Arizona State University’s W.P. Carey School of Business, a Certificate of International Management also from ASU, and pursued an MBA at Lindenwood University.
“Denis has innovative ideas, and delivers high quality work under oftentimes pressing schedules.” — B2B Marketing Manager
Corporate Experience
Here is a synopsis of Denis’s key achievements as a marketing leader in the technology industry, before he co-founded P5 Group in 1998. (In addition to these roles, he has served as Interim Vice President of Marketing for P5 Group clients.)
Earlier in his career, Denis managed marketing for a mid-sized financial services firm for five years as it acquired a series of software brands. He hired and managed an amazing team that ran extremely successful sales kick-off events, and significantly increased lead gen at trade shows. (The company was then acquired by Thompson-Reuters.)
Denis launched leading-edge products for a Unified Communications vendor, and re-branded the company in preparation for IPO. He and his team achieved widespread press coverage and created sales tools for use in multiple countries. (After successfully going public, the company was acquired.)
He later directed all marketing functions for a venture-funded startup, including product management and customer service. There he managed successful B2B software and hardware product launches, including developing the positioning, messaging, sales training, collateral, direct, web site and exhibit.
Denis guided the Microsoft-alumni executive team of a startup to craft a a new vision and direction for the company. Together they created a forward-looking business plan that foresaw rapid evolutions in navigation software. (The company became a wholly owned subsidiary of Jeppesen Sanderson, Inc., which is part of The Boeing Company.)
“Denis has been a key contributor to our company, managing the success and profitability of our most critical markets, identifying new market strategies, and playing a key role in our venture-financing initiative. At a personal level I have been most impressed with the degree of professionalism, competence and positive attitude Denis brought to a challenging job. I think each of us has been motivated by his example of what a first-class marketing person should be, and our team is the better for it.” –Jay Phillips, President
Denis began his career selling accounting and financial planning systems, before making the switch from sales to marketing.
“Denis is the consummate technology marketer—strategic, data driven, practical and visionary all at once.” — Founder
