Linda Merrick

Partner in charge of product management services

Linda Merrick

Linda Merrick

In senior marketing positions at growing software companies, Linda drove improvements in product life cycle management, developed successful corporate and product positioning, and launched dozens of products across a variety of sales channels. These efforts resulted in increased revenue and market share, bringing products to the top of their categories.

Linda’s broad experience includes managing products at every stage of the product life cycle, from new technology to retirement, as well as directing marketing activities for lead generation and brand awareness.  Today Linda focuses on helping software organizations improve product success using Agile and Lean methods, including the Scaled Agile Framework.

Linda is a key contributor to the local and global product management community.  After 10 years as lead instructor, Linda now sits on the advisory board for the University of Washington Software Product Management Certificate Program.  She is a charter member of the Product Management Consortium.  In 2007, AIPMM presented Linda the AIPMM Excellence in Product Management Education award. Linda is a contributor to the Product Management Body of Knowledge.

  • Certified Product Manager
  • Agile Certified Product Manager
  • SAFe (Scaled Agile Framework) Certified Program Consultant
  • Scrum Alliance Certified Scrum Product Owner

Corporate Experience

The following is a partial list of Linda’s key achievements in the corporate world, prior to co-founding P5 Group.

Corporation

Linda’s Career Achievements
wrq_logo One of the world’s leading developers of enterprise networking and communications software. Managed flagship product line, producing the company’s highest yearly return on investment.
client_traveling Home of LapLink, the world’s best known PC-to-PC communications tool. Re-launched LapLink as a leading communications application, garnering 38% retail market share and 12 industry awards in its first 8 months.Launched new LapLink Wireless technology, resulting in over 40 reviews including coverage in Business Week.
ami_logo The first PC-based software for professional accountants. Designed and implemented quality and communication programs that reduced churn from 30% down to 4%.
client_captura Maker of expense management solutions for Fortune 100 companies. Updated company image and strengthened presence in enterprise market through targeted messaging and positioning.