Category: Content Marketing
Our perception of the world is an illusion – and why that’s a good thing
Some of the cognitive techniques we use in persuasive content depend on one profound fact. Human perception is, fundamentally, a collection of illusions.
This is Your Buyer’s Brain on Loss Aversion
Why fear, uncertainty and doubt are poor salespeople — and what to do instead in 3 steps
3 Essential Criteria for B2B Content Marketing to Existing Customers
Content marketing to the B2B customer base must drive measurable customer value (equity) and leverage marketing assets. Here’s the quick-read guide to applying these essential criteria.
Where Content Marketing Works for B2B Customer Retention
Uncommon ideas to justify and fine-tune content marketing to existing customers Marketing plays an important role in customer retention – creating loyal, repeat customers, the best kind for almost any business. Sales and marketing have done the hard work of winning the customer. Now, if […]