Customer case studies help buyers decide. Professional interviews are also an excellent tool for identifying key marketing messages to better communicate your value.
“I really love this case study! Listening to your interview and reading this story makes me proud to work here!”
— Senior Manager of UCaaS/CCaaS customer reference marketing
Social proof sells
In situations of dynamic complexity, people make decisions by looking to what others have done.
The more similar the customer is to your prospect, the more effective the case study will be. Large enterprises trust the experiences of other large enterprises, insurance companies relate to the decisions of other insurance companies, and so on.
Stories are subconsciously powerful
Customer case studies leverage another powerful psychological device: Storytelling reaches past the executive brain and talks to the primal brain.
A buyer reading a well written story about another company will internally react as though they had that excellent buying experience themselves.
The P5 Group difference
With our industry-relevant backgrounds and business journalism experience, we expertly interview customers to elicit the real value they experience from using your software. We provide input back to you about your marketing messages and how well they align with the benefits your customers describe. We’ll also advise you on selecting customers and grooming them for case studies. And we apply our writing experience to create stories that persuade high-intent prospects at that critical final stage of the buying cycle.
Have you been intending to expand and update your library of customer success stories? See what a difference domain expertise can make. Ask us for some examples today. Call or email.