Denis Du Bois

Partner – marketing communications advisory services

Denis Du Bois

Denis DuBois

While managing marketing for a variety of technology companies, Denis Du Bois found a universal need: accelerating the sales process through better communications. He co-founded P5 Group in 1998 to fill that need for B2B technology companies with complex sales.

From marketing strategies and plans to messaging and content, Denis helps clients move the right prospects through the pipeline faster. He gets complex ideas across to business audiences in a way that is clear and direct. He creates crisp marketing messages and compelling value propositions. The result is marketing that clearly communicates the value of your innovations.

In his 30 years in marketing, Denis has produced hundreds of business-to-business marketing campaigns and sales tools. He has created presentations that persuade, white papers that convince, and interactive media that brings products to life.

Denis has authored over 700 cleantech articles for a variety of publications, including Greentech Media, Puget Sound Business Journal, GreenBiz, Renewable Energy World, Triple Pundit, Home Power, Energy Priorities and ClimateBiz. He has been interviewed by other news outlets, including FORTUNE, Fast Company and MSNBC. CNET called Denis “an expert on marketing for sustainable energy.”

As an outreach to sustainable businesses, Denis created a radio program on green building that was distributed by NPR, and he blogs about sustainable energy. He is an active member of the sustainability community, Chair Emeritus of the MIT Enterprise Forum, and a Cleantech Open Accelerator Mentor of the Year award winner.

Denis holds a Bachelor of Science Degree in Business Administration from Arizona State University, a Certificate of International Management also from ASU, and pursued an MBA at Lindenwood University.

Denis is an accomplished panel moderator and organizer. You may have seen him at the Washington Future Energy Conference facilitating an Energy Efficiency Roundtable, or moderating a discussion of big data and energy analytics with panelists from Microsoft, EnergyRM and Seattle City Light. He interviewed industry movers and shakers on camera during the Efficiency Exchange conference produced by Bonneville Power Administration and NEEA. He blogs from the Greenbuild Conference and Expo and the Behavior Energy and Climate Change (BECC) west coast conference.

Corporate Experience

The following is a synopsis of Denis’s key achievements in the technology industry, before he co-founded P5 Group in 1998. (In addition to these roles, he has served as Interim Vice President of Marketing for some P5 Group clients.)

Denis guided the executive team of a startup to a new vision and direction for the company and created a forward-looking business plan that foresaw rapid evolutions in navigation software. His VC pitch led instead to a successful acquisition. (The company became a wholly owned subsidiary of Jeppesen Sanderson, Inc., which is part of The Boeing Company.)

“Denis has been a key contributor to our company, managing the success and profitability of our most critical markets, identifying new market strategies, and playing a key role in our venture-financing initiative. At a personal level I have been most impressed with the degree of professionalism, competence and positive attitude Denis brought to a challenging job. I think each of us has been motivated by his example of what a first-class marketing person should be, and our team is the better for it.” –Jay Phillips, President,

Prior to that experience, Denis directed all marketing functions for venture-funded tech startup, including product management and customer service. He managed a successful B2B product launch, including developing the positioning, messaging, sales training, collateral, direct, web site, and exhibit. (The company devised an innovative form of machine-to-machine communications for healthcare manufacturing.)

Previously, as a Marketing Communications Manager, Denis launched a leading-edge hardware and software product, and re-branded an established company in preparation for IPO. He hired and managed an amazing team that ran extremely successful sales kick-off events, significantly increased lead gen at trade shows, achieved widespread press coverage, and created sales tools for use in multiple countries. (After successfully going public, the company was acquired.)

Earlier in his career, Denis managed marketing for a mid-sized financial services firm for five years as it acquired a series of software brands. Denis began his career selling Apple, IBM and UNIX business systems, before making the switch from sales to marketing.