Denis Du Bois

Partner – marketing communications advisory services

Denis Du Bois

Denis Du Bois

While managing marketing for a variety of technology companies, Denis Du Bois found a universal need: accelerating the sales process through better communications. He co-founded P5 Group in 1998 to fill that need for B2B technology companies with complex sales.

From marketing strategies and plans to messaging and content, Denis helps clients move the right prospects through the pipeline faster. He gets complex ideas across to business audiences in a way that is clear and direct. He creates crisp marketing messages and compelling value propositions. The result is marketing that clearly communicates the value of your innovations.

In his 30 years in marketing, Denis has produced hundreds of business-to-business marketing campaigns and sales tools. He has created presentations that persuade, white papers that convince, and interactive media that brings products to life. CNET called Denis “an expert on marketing for sustainable energy.”

Denis has authored over 700 cleantech articles for a variety of publications, including Greentech Media, Puget Sound Business Journal, GreenBiz, Renewable Energy World, Triple Pundit, Home Power, Energy Priorities and ClimateBiz. He has been interviewed by other news outlets, including FORTUNE, Fast Company and MSNBC.

As an outreach to sustainable businesses, Denis created a radio program on green building that was distributed by NPR, and he blogs about sustainable energy. He is an active member of the clean technology community, Chair Emeritus of the MIT Enterprise Forum, and a Cleantech Open Mentor of the Year award winner.

Denis holds a Bachelor of Science Degree in Business Administration from Arizona State University, a Certificate of International Management also from ASU, and pursued an MBA at Lindenwood University.

Where’s Denis?

He’s facilitating an Energy Efficiency Roundtable at the 2014 Washington Future Energy Conference in November.

He’ll be interviewing industry movers and shakers on camera during the Efficiency Exchange, a conference produced by Bonneville and NEEA, in April, 2015.

He’s blogging from the Greenbuild 2015 Conference and Expo in November.

See him on stage at the Energy Future Conference in Seattle November 2, 2015, the topic is big data and energy analytics, with panelists from Microsoft, EnergyRM and Seattle City Light.

Corporate Experience

The following is a synopsis of Denis’s key achievements in the technology industry, before he co-founded P5 Group in 1998. (In addition to these salaried roles, he has served as Interim Vice President of Marketing for two client companies: METAInfo and Optimum Energy.)


Denis’s Career Achievements

nobeltec_logo As head of marketing, Denis guided the executive team to a new vision and direction for the company & created a forward-looking business plan — all of which resulted in a successful acquisition. (Nobeltec connects on-board controls, sensors & instrumentation with maps & GPS. Nobeltec was acquired in 1998; it is now a wholly owned subsidiary of Jeppesen Sanderson, Inc., which is part of The Boeing Company.)
“Denis has been a key contributor to our company, managing the success and profitability of our most critical markets, identifying new market strategies, and playing a key role in Nobeltec’s venture-financing initiative. At a personal level I have been most impressed with the degree of professionalism, competence and positive attitude Denis brought to a challenging job. I think each of us has been motivated by his example of what a first-class marketing person should be, and our team is the better for it.” –Jay Phillips, President, Nobeltec
vl_logo Directed all marketing functions, including product management & customer service. Managed a successful B2B product launch, including developing the positioning, messaging, sales support, collateral, direct, web site, and exhibit. Traveled with and trained channel sales reps. (VisionLink devised a form of e-commerce that used machine-to-machine communications in precision manufacturing.)
avt_logo Marketing communications manager. Launched a leading-edge communications hardware and software product, and re-branded the company in preparation for IPO. Hired and managed a team that ran successful sales kick-off events, significantly increased the success of trade shows, achieved widespread press coverage, created sales tools for use in multiple countries. (AVT invented unified communications. AVT was acquired in 2003 by AVST.)
scs_logo Managed marketing, in company’s top marketing role, as SCS acquired a series of companies. Changed the way SCS approached market segmentation and product/service innovation. (SCS, a financial software and services company, was acquired in 1995 by Thompson Reuters.)
microage_logo Began his career in 1983 selling Apple, IBM and Unix business computer systems, then made the switch from sales to marketing. Sought out new software and hardware products, evaluating them for distribution. Consulted with sales channel to help them sell MicroAge-distributed products. Managing Editor of the company’s Technical Journal. (MicroAge is an IT technology solution provider.)