Flashes of Insight for In-house Marketing Writers

You have a marketing job to do, and writing is only a part of it. But it’s an important part. This blog is here to help. Continue reading

Using the Ancient Bones of Story in the Digital Age How unconscious connections can double response and revenue

Hero Method story Kathryn Gillett marketing

It’s 100,000 years ago and a one-armed elder sits around an open fire, those mysterious lights twinkling above in the fathomless dark. He is recounting an old story of his near-death encounter with a lioness.  Continue reading

New Report Reveals How to Write Webinar Headlines that Pull Registrations Super-efficient writing tricks to get the job done

Webinars can generate leads and drive customers through the pipeline – only if your audience clicks through and registers. Here are 5 hot tips for writing webinar headlines that get clicked. Continue reading

Book: Eats, Shoots and Leaves You’ll laugh every time you type a semicolon (and you’ll use it correctly)

advice for nonwriters

Lynne Truss turns punctuation into entertainment. She delivers grammar rules wrapped in fun examples and witty commentary. Continue reading

Do business readers love click-bait blog headlines? The answer isn’t the least bit shocking Two tips for writing headlines that build a positive brand image

Business readers are smart, they’re onto the click bait thing. They’re not browsing to fill their idle time, they’re looking for value. Your blog headline should deliver it. Continue reading

On Writing Well Reading William Zinsser will make you a more efficient self-editor

One of my favorite copywriting instructors turned me on to this book in 2001. I enjoyed reading it even more the third time, for reasons I will explain. Continue reading

Resource: The Grammarist Good all-around reference (or is it all-round?)

If you Google a language question like “all-round or all-around” you’ll find The Grammarist near the top of your search results. Continue reading

Writing When You’re Busy How to find time to write great marketing content and still do the rest of your job

Photo: Flickr/Donnie Ray Jones CCBY

Today will be busy. So will tomorrow and every day. Writing is hard enough without continually explaining to coworkers that you have to push back the deadline again. Continue reading

Tell Stories that Transform Audiences Does your content tell, sell, or resonate with your audience?

Review Resonate

Marketing content and sales tools are about motivating audiences to change. As a writer you affect big changes like making buying decisions, and small changes like setting aside objections. Here’s a book recommendation to help you move your prospects closer to becoming your customers. Continue reading

One Ounce of Cliché Prevention Worth a Pound of Cure Note to self: Replace worn-out phrases

Elephant in the Room Metaphor photo at P5 Group

It’s been on my radar to cut clichés from my lingo. So here goes nothing. Continue reading