The novel normal decade is creating a laser focus on financial management.
P5 Group founder Denis DuBois managed marketing for two market-leading financial compliance software vendors. He has served your industry for over 30 years.
With P5 Group you’ll clearly communicate the value of your solutions with crisp messaging, competitive positioning, writing, podcasting and our many other services.
Relevant experience matters
P5 Group’s experience includes many vendors of financial software, both large and small. Here are some examples:
- Managed a major tax software vendor’s CPA trade show schedule of over 100 expos annually. Designed custom exhibits that became the company’s prime source of new business leads.
- Crafted messaging and positioning for multiple financial software vendors as they merged their very different offerings into one company. Rebranded everything for a cohesive brand narrative that extended across all marketing communications and the Annual Report.
- Advised an international vendor of financial planning, budgeting and forecasting software integrated with IBM Cognos TM1. And with the strategic writing we provided, the company’s web site became a critical platform that helped sales and marketing stay aligned in their messages to the market.
- Ran direct marketing campaigns that generated 75% of one company’s revenue every year for five years.
- P5 Group Partner Denis DuBois started his career selling accounting, financial planning and point-of-sale systems. He later was the product manager for the accounting software used by all franchisees of a major global IT distributor.
Whether you use us on a project basis, or in ongoing resource roles, you can leverage the depth of experience in accounting and marketing to help you achieve your goals. Reach out today.