Category: Behavioral economics
Our perception of the world is an illusion – and why that’s a good thing
Some of the cognitive techniques we use in persuasive content depend on one profound fact. Human perception is, fundamentally, a collection of illusions.
This is Your Buyer’s Brain on Loss Aversion
Why fear, uncertainty and doubt are poor salespeople — and what to do instead in 3 steps
Maslow and a Marketer Walk into a Bar: Behavioral Economics and B2B Marketing
Buyers make decisions they regret. Behavioral science explains why. Marketing can make it worse, or better.