Category: Managing Marketing
Is All SaaS becoming SaaSS (Software as a Self Service)?
Lockdown is pushing the B2C ecommerce model into B2B enterprise sales. Is XaaS becoming XaaSS? What are the marketing implications of that business model shift? And where will it lead next?
How to Maintain Software Prices during an Economic Downturn
Software buyers suddenly have more clout at the bargaining table. But that doesn’t mean B2B software suppliers have to give up profit. Here are six strategies for keeping your prices stable.